Centric Visual Concept Board
I helped design a new, digital way of working for fashion and retail brands that is now being used by over 24 top fashion brands.
Company:
Centric Software
Year:
2018
Timeframe:
1 year
Lead Product Designer
In 2017, Centric Software, a leading provider of PLM (Product Lifecycle Management) software, set out to design and build a new platform that enables fashion and retail teams to utilize real-time data from multiple business systems to visualize their products and collaborate with cross-functional teams.
Virtually every fashion company relies on physical visual media, involving an army of assistant designers who spend valuable time on non-value-added tasks like printing, cutting, assembling mini-bodies, pinning fabric swatches that are hard to see, and sticking post-its and stickers. Suppose an important stakeholder can’t attend a meeting. In that case, it’s impossible to fully brief them on the decisions made, and a significant amount of ‘scribing’ is required to record the meetings, which can lead to human errors such as inefficient workflows, creative misalignment, and collaboration gaps.
As design lead, I collaborated closely with cross-functional teams and clients to understand workflows and business processes in the fashion and retail industry, and I designed a sandbox solution enabling fashion design teams to easily capture design intent using real-time PLM data (such as material, style, and color libraries). It also allows teams to conduct meetings with a digital catalog and track stakeholder comments and changes within the system.
